We found that the recruitment of learners can be something that is the responsibility of a number of different stakeholders in the institution which can cause confusion over the message going out to potential students.
- Faculty: Award leader and or Link tutor (for partner colleges)
- Services: Marketing team, student recruitment or AimHigher.
Issues around student marketing/recruitment start right at the beginning of course development as one of the first templates require staff to estimate student numbers for the award. Without support from marketing and student recruitment these numbers can be difficult to collate. Not only that but all award documentation for course design is focused on either faculty/senior management viewing or for Quality Assurance.Therefore to to promote awards to potential students there needs to be a change in language which means a duplication of effort in creating more materials - saying the same thing slightly differently!